Nearly every business owner I work with says they have a “vision” for their brand. From my sunny studio in beautiful Lake Macquarie, my role is to unwrap that vision and execute it with the finesse only an experienced professional can achieve.
Together, we’ll create a high-end brand that feels authentic to you and irresistible to your clientele.
Creating brands that reflect your passion, poise, and
purpose.
Ever since I could hold a pencil, I have loved drawing and imagination. I knew early on that this passion would lead me into a career in design, but I didn’t foresee that it would take me into entrepreneurship.
With a Degree in Visual Communication, I spent the first decade of my career working in leading agencies on renowned brands (you’ve heard of them). But before long, I faced what many people in corporate do: a lack of fulfillment.
While on maternity leave in 2019, I made the life-changing decision to leave corporate behind and start White Ink Creative. I’m so thankful I did! For the past 5+ years, I have been honoured to pursue my passion alongside like-minded entrepreneurs pursuing theirs.
My philosophy is that people are at the heart of every unforgettable brand — you, as the visionary and leader, and your clients, the people your business is for. Together, we’ll create a brand that empowers and uplifts you both.
This is how i help you reach your next level of success.
Ready for that next level? Let's chat!
hi, I'm Ash
Mum, designer, tea lover
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Breweries and snowy hikes to the ski lodge.
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Roller coasters, Coney Island, beach time.
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Sunday night dinners and time with family.
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A glass of wine and a good book before bed.
My mission is to ignite purpose-driven brands with story-rich design. Empowering them to follow their passion, make meaningful connections, and drive positive impact.
Branding should feel effortless for you—so I handle everything. From brand strategy and identity design to website creation and marketing assets, I ensure a seamless, high-end experience where every detail is taken care of. My process is designed for efficiency, elegance, and ease, so you can focus on what you do best.
01 | Full-Service, Luxury Branding
Your brand should reflect the level of excellence you bring to your work. With over 12 years of experience in corporate branding, I combine high-level strategy with a deep understanding of human connection to create a brand that is sophisticated, modern, and impactful. The result? A refined, cohesive identity that resonates with affluent clientele and stands the test of time.
02 | Elevated, Timeless Design
You’re hiring a professional, not just a designer. I take the lead—translating your vision into a high-end brand that positions you at the top of your industry. My clients trust me to guide them through the process without the need for micromanaging. The experience is not just seamless—it’s enjoyable, empowering, and transformative.
03 | Expert-Led, Seamless Process
the meaning behind my business name
When I’m not working my design magic...
Now that I’ve shared a little about me, I would love to hear from you. Please get in touch via the enquiry form or say hello on Instagram.
You’ll find me with a tea in hand, enjoying time with my family. Completing my family is a toy poodle named Patchy and a rottweiler Zeus - in case you’re wondering, the poodle is the boss! As a self-confessed sweet tooth, I’ll never say no to chocolate or moscato.
White Ink Creative: A blank canvas (white) filled with the fluid potential of ink where creativity flows, letting my imagination run wild.
out of the office
