Nearly every business owner I work with says they have a “vision” for their brand. From my sunny studio in beautiful Lake Macquarie, my role is to unwrap that vision and execute it with the finesse only an experienced professional can achieve.

Together, we’ll create a high-end brand that feels authentic to you and irresistible to your clientele.

Creating brands that reflect your passion, poise, and 

purpose.

Ever since I could hold a pencil, I have loved drawing and imagination. I knew early on that this passion would lead me into a career in design, but I didn’t foresee that it would take me into entrepreneurship.

With a Degree in Visual Communication, I spent the first decade of my career working in leading agencies on renowned brands (you’ve heard of them). But before long, I faced what many people in corporate do: a lack of fulfillment. 

While on maternity leave in 2019, I made the life-changing decision to leave corporate behind and start White Ink Creative. I’m so thankful I did! For the past 5+ years, I have been honoured to pursue my passion alongside like-minded entrepreneurs pursuing theirs.

My philosophy is that people are at the heart of every unforgettable brand — you, as the visionary and leader, and your clients, the people your business is for. Together, we’ll create a brand that empowers and uplifts you both.

This is how i help you reach your next level of success.

Ready for that next level? Let's chat!

Mum, designer, tea lover