Luxury brand identity design

Like many of my clients, I started in corporate — honing my design skills on big-name brands you'd recognise — but eventually felt like just a number. I founded White Ink Creative to bring back what corporate so often lacks: the human element. With over 12 years of experience, 300+ brands transformed, and recognition as an official Showit Design Partner, I combine strategic thinking with refined design to create brands that feel elevated, intentional, and built for growth. But the biggest difference is that when you work with me, you get me — not a team's slice of attention, but a partner who truly listens, cares, and puts you at the heart of the process. Where there's connection, growth follows.

Your Brand Design Experience is a complete, strategy-led identity — everything you need to show up with clarity and confidence:

• Brand Discovery Questionnaire, meeting and presentation
• Primary Logo Design
• Secondary Logo and Submark suite
• Colour palette and typography selections
• Brand Guidelines (your Brand Style Guide)
• Launch graphics, ready for you to share

Every decision is made with intention, so your business can communicate with clarity and confidence from the very first touchpoint.

This is for founders with established expertise who are ready for a brand that reflects their calibre, builds trust, and supports where their business is going next — whether that's an established business ready to elevate its presence, or a new business owner who wants to get it right from day one.

Website design isn't included in this package, but you have a few options once your brand is ready:

• Custom Website Design — a fully bespoke Showit website, designed around your new brand
• Website in a Week — a beautifully designed, template-based site if you need to launch fast
• Brand + Website Experience — if you know you'll need both, this designs them together as one cohesive project, and is often the smoothest and most cost-effective route

And if you'd rather DIY certain touchpoints in the meantime, my template shop is there for you too.

The Brand Design Experience typically runs 2–4 weeks from start to delivery, depending on project scope and feedback turnaround. I move with intention, not haste — every step is building toward a brand you'll be proud to stand behind for years, not months.

You'll receive 2 logo concepts to choose from, plus 2 rounds of revisions on your chosen concept — intended for refining and perfecting the direction rather than exploring entirely new concepts. Because the process is rooted in strategy and discovery from day one, most clients feel an immediate pull toward one concept and need only minor refinements to arrive at a final result they love. Should additional revisions be needed beyond those included, they can be accommodated at my current hourly rate, quoted before any extra work begins.

The Brand Design Experience starts from $4,000 AUD, with your final proposal quoted around your specific goals and project scope. Following your enquiry, a Clarity Call is the best way to find the right fit and receive an accurate proposal.

Yes. A booking fee secures your project and reserves your start date in my calendar, and the remaining balance is spread across 2–4 fortnightly installments, with every date clearly outlined in your invoice schedule.

Absolutely — many clients start with their brand identity and come back for a Custom Website Design once they're ready. Because your Brand Style Guide documents every strategic and visual decision along the way, your website — whenever we build it — will be designed from that same solid foundation.

Rather than relying on a single logo, you'll receive a cohesive suite of assets that give you flexibility across your website, social media, print materials and more:

• Primary Logo — your main logo and the primary representation of your brand, typically used on your website and key touchpoints
• Secondary Logo — an alternative version designed to work in layouts where the primary logo isn't the best fit
• Submark — a simplified variation for social media, packaging, stamps, stickers and smaller applications

A complete, considered logo suite, ready to confidently represent your brand across every platform.

You'll receive AI, EPS, JPG and PNG file formats, supplied in full colour and black & white — everything you need for both print and digital use, alongside your Brand Style Guide so you can maintain consistency as your business grows.

Your Brand Style Guide is designed to help you implement your new brand with confidence and consistency. Inside, you'll find your brand strategy foundations, logo suite and usage guidelines, colour palette and colour codes, typography and font links, and guidance on how to use your brand assets across every platform and touchpoint.

Think of it as the blueprint for your brand — whether you're creating content, briefing a printer, onboarding a team member, or working with another designer down the track, your guide ensures everyone works from the same strategic and visual foundation.