The Bespoke Brand Identity Process
Elevate your brand with the same expertise you offer your clients. Experience a personalised branding journey tailored to your unique vision.
From in-depth discovery sessions to collaborative creative checkpoints, I partner with you to craft a timeless brand that aligns with your vision.
custom brand identity DESIGN
Get Professional Branding
Hand over the reins and watch your brand transform from "almost there" to irresistible.
Benefits of Custom Brand Identity Design
Connect More Deeply
Craft a brand that resonates with your ideal audience, building a loyal community around your passion.
Build Upon Your Success
Focus on what you love doing while your brand works its magic, giving you the freedom to thrive.
Stand Out in the Crowd
Break free from the noise and amplify your voice, attracting more of the right clients.
Here's what your Brand Identity Design Includes:
Brand Strategy Brief:
Clarify your audience, goals, messaging, competitors + more.
Visual mood board:
So we establish a clear direction from the start.
Logo Design:
Unique to you so you never blend in. Primary, Secondary + Submark logos to implement across multiple platforms.
colours + fonts:
Distinguish yourself from competitors.
Mini Style Guide:
Rules for your brand to keep everything consistent + cohesive.
loves notes
REVIEWS FROM brand identity CLIENTS
"Working with Ashleigh was a dream. Her expertise, creativity,
and attention to detail was truly appreciated. Every aspect of the brand identity, from the typography and colour palette to the logo and supporting graphics, was meticulously crafted"
— diane
The Mane Space
“I wasn't sure a template was the right choice for me, but wow, the end result feels so custom!”
— client name
theirdomain.com
"What we love about our new logo is its clean and simple lines with a touch of personality. Thank you for taking all of our ideas and wishes and finessing them to be exactly who we want to be and for the couples we want to attract."
— chelsea
Coco + Ash
“I wasn't sure a template was the right choice for me, but wow, the end result feels so custom!”
— client name
theirdomain.com
"I feel so blessed to have been able to work with Ashleigh! She is an expert in her field, her attention to detail is second to none and she is a joy to work with. Her professionalism comes through in everything she does and she is just an absolute gem! I cannot recommend her highly enough!”
— kate
Dolche Cosmetics
“I wasn't sure a template was the right choice for me, but wow, the end result feels so custom!”
— client name
theirdomain.com
your new brand is only 3 steps away
THE TAILORED EXPERIENCE
Your Vision
Together, we'll dive deep into your business, your goals, and your ideal client. Through an insightful strategy session, we'll uncover the unique essence of your brand. This foundation will guide us in crafting a brand that truly resonates with you and your audience.
Design + Refine
Watch your brand come to life as I create thoughtful design concepts tailored to your specific vision. You'll receive a personalised presentation showcasing the designs, providing you with opportunity to collaborate with me to refine the artwork until it's a perfect reflection of your brand.
Launch + Celebrate!
Once your brand is refined, you'll receive a complete suite of brand assets, empowering you to confidently launch your new identity. With a clear and compelling brand, you'll attract your ideal customers and make a lasting impression. Ready to elevate your brand?
week one:
week two:
week three:
Frequently Asked Questions
Depending on the project, allow 3 weeks for Branding, 6-12 weeks for a custom website and 1-2 weeks for Tonic templates from the start date to completion. I often book projects in advance and take on a limited number of projects at one time. If you are interested in working with me I recommend getting in touch early to avoid disappointment and secure a spot in my calendar.
How long is the process?
01/05
Absolutely! I understand that brand and web design is a sizeable (and worthwhile!) investment. I offer payment plans in 2-4 instalments accepted via card or electronic bank transfers. For larger projects, we can talk about a payment plan that suits you.
Do you have payment plans?
02/05
Your satisfaction is my priority. My process ensures we’re on the same page from the start. We begin with in-depth strategy and a collaborative mood board to establish a clear direction. Revisions are always included, allowing us to refine the design until it perfectly reflects your brand vision.
What if I don't like the design?
03/05
I’ve worked in a variety of industries, so I can adapt to different situations. But what matters most is understanding your business. We’ll talk about your goals, market, and what makes you unique. This helps me tailor my approach to fit your needs perfectly.
Have you worked in my industry before?
04/05
I work with clients worldwide often. We'll establish a communication schedule that works best for both of us. This might involve using project management tools, email, or instant messaging apps with time zone features. We can also schedule meetings at times that are convenient for both our locations.
