// brand identity design
// BROCHURE design
// stationery DESIGN
// custom WEBSITE
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case study with
Centre Wellness Psychotherapy
Centre Wellness Psychotherapy came to White Ink Creative ready for a rebrand that better reflected the professionalism, warmth, and trust at the heart of the practice. As the business evolved, it needed a more refined and cohesive identity — one that would strengthen credibility, deepen connection, and support the next stage of growth.
the brief
The new identity for Centre Wellness was designed to feel grounded, refined, and quietly confident.
A custom monogram was developed to create a more memorable and elevated brand mark, while the typography and colour palette were chosen to bring a sense of softness, clarity, and professionalism. Across the website, the experience was intentionally designed to feel calm and intuitive — allowing the brand to connect with visitors in a way that felt both supportive and credible.
The result is a brand and website that feel far more aligned with the depth of the work and the quality of care Centre Wellness provides.
the transformation
Centre Wellness now has a refined brand and Showit website that reflect the professionalism, warmth, and trust at the heart of the practice. Since launching, the business has experienced record months for new client registrations, welcomed more new clients than ever before, and reached a point of growth that has supported team expansion — a powerful example of what happens when a brand begins to match the calibre of the business behind it.
the result
Our focus was to create a stronger sense of professionalism and trust, refine the visual identity to feel more elevated and cohesive, design a website that felt calm and easy to navigate, and build a brand presence that could support continued growth.
the goal
— Leah, Centre Wellness Psychologists
"If you are on the fence, let this be your sign to jump in! You will be so pleased you did. Not only do I feel good about our new brand & website, it has translated into business growth too. We have had two record months in terms of new client registrations since our website went live. We are welcoming more new clients into our practice than ever and are now ready to begin expanding our team. It was an absolute pleasure to work with Ash. She was professional, dedicated, prompt, and patient through the entire process of rebranding and website design. She executed my vision perfectly and I am so proud of the final product."
Two record months & rapid growth
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