Chelsea, a Calgary, Canada-based wedding and event planner with over 5.5 years of experience, felt her brand identity no longer reflected her established expertise and evolving vision. Seeking to elevate her visual presence, she turned to me for expert guidance. Together, we embarked on crafting a logo that embodied a modern, mature, minimalist, and chic aesthetic, while remaining approachable, professional, and kind, resonating with her target audience and standing out from competitors. To achieve this vision, we crafted a logo utilising a clean, modern, and easily readable serif font with curved swashes that interlock and connect, visually representing the concepts of connection and the unity of love/marriage. Additionally, the logo is presented in various layout options to ensure versatility and consistent brand recognition across different platforms. To further elevate the rebrand, we also completed a suite of social media templates that seamlessly integrate the logo and branding elements, fostering a cohesive visual identity across all online channels.

coco + ash

// brand identity design
// social media graphics
// stationery DESIGN


“After 5 years of Coco + Ash this was the perfect moment to update the brand and align it with our 2024 style and vision. What we love about our new logo is its clean and simple lines with a touch of personality. We are so proud of all the work that went into this rebrand of Coco + Ash! Our vision for this rebrand is to elevate CAA’s visual identity to be mature, chic and modern while attracting alike couples and clients and to create our own unique place in the wedding event market. Shout out to @whiteinkcreative for bringing our vision alive! Thank you for taking all of our ideas and wishes and finessing them to be exactly who we want to be and for the couples we want to attract.” - Chelsea

Client Review



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