Chelsea, a Calgary, Canada-based wedding and event planner with over 5.5 years of experience, felt her brand identity no longer reflected her established expertise and evolving vision. Seeking to elevate her visual presence, she turned to me for expert guidance. Together, we embarked on crafting a logo that embodied a modern, mature, minimalist, and chic aesthetic, while remaining approachable, professional, and kind, resonating with her target audience and standing out from competitors. To achieve this vision, we crafted a logo utilising a clean, modern, and easily readable serif font with curved swashes that interlock and connect, visually representing the concepts of connection and the unity of love/marriage. Additionally, the logo is presented in various layout options to ensure versatility and consistent brand recognition across different platforms. To further elevate the rebrand, we also completed a suite of social media templates that seamlessly integrate the logo and branding elements, fostering a cohesive visual identity across all online channels.