// Logo Design
// Colour Palette
// Typography
// Brand Elements
Photography // Emotive Storytelling
"I cannot say enough good things about Ashleigh. I hired her to assist with my rebrand, and what she created for me was more than I could have asked for. My logos, color palette, and fonts are so “me”. She truly listened to me and created the perfect visuals for my brand. I’m located in the U.S., and she is in Australia. Even with the huge time difference, she always responded in a timely manner and was extremely professional. Regardless of your profession, if you need help with your website or your brand identity, I would highly recommend choosing White Ink Creative." - Hayley
Client Review
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case study with
Together, we designed a refined brand identity that speaks to Hayley’s core values. The logo features a symbolic bee with wildflower wings, representing authenticity, emotional depth, and the beauty of human connection. An antique mirror illustration adds a nostalgic and timeless touch, reinforcing Hayley’s ability to capture fleeting yet deeply meaningful moments.
The brand’s typography is a mix of romantic serif fonts, enhancing the poetic and intimate feel of her imagery. The colour palette—burgundy, green, nude, and soft pink—creates a sophisticated and emotive aesthetic, aligning with Hayley’s storytelling approach.
Hayley Howard
Hayley Howard approached me with a vision to create a brand identity that captures the beauty of raw emotion and deep connection. She wanted a visual identity that reflects her ability to tell meaningful stories through photography while resonating with couples who value authenticity and intimacy.
the solution
To craft a brand identity that visually embodies Hayley Howard Photography’s mission—empowering individuals to embrace their emotions and relationships through timeless, emotive imagery.
the goal
Creation of a visually compelling and memorable logo.
Alignment of the brand identity with Hayley Howard Photography’s vision.
Empowerment of Hayley to connect deeply with her ideal clients.
Establishment of a timeless, intimate, and poetic brand presence.
Hayley Howard Photography now has a brand that reflects her artistic philosophy and emotional depth. The new branding strengthens her position as a photographer who values real, raw connections, attracting couples who seek deeply personal and meaningful photography experiences.
