Emily, a visionary entrepreneur with a passion for empowering women, approached me with a burning desire to launch her brand, Intersecarsi. Her dream is to create a space where sophisticated women could seamlessly blend their personal style with their living environment. We collaborated to craft a logo that visually translates Intersecarsi's essence. An intersecting monogram (ACH) represents the convergence of style and living space, while a serif font that evoke sophistication and trust. The unique design is both memorable and versatile, and tells Intersecarsi's story through its form, empowering Emily to launch her brand with confidence. This core logo has then be adapted with accent colors (gold, navy and tan) to create distinct identities for her sub-brands: Home by Intersecarsi, Allure by Intersecarsi and Chronicles by Intersecarsi.