ME by ELKA is a mother & daughter family run business with YOU as their number one priority. The values of Me by Elka are that of holistic care. They respect the wholeness of your being from body, skin and hair. They value an experience that is personalised with care, respect, and tranquillity. The overall concept was to convey a minimal, neutral, calm and elegant style that felt luxurious through the use of colours, fonts and tones. The typographic style of the M.E relates to the initials of Medina Elkasovic (daughter), ‘ME’ is also personal to an individuals self.