ME by ELKA, a start-up family business, understood the importance of establishing a strong brand identity from the outset. Wanting to get it right the first time, they sought my expert guidance. Their mission centres on you, the client, as their top priority. Their approach to beauty centres on holistic care, respecting the interconnectedness of your body, skin, and hair. They prioritise creating a personalised experience filled with care, respect, and tranquillity. To reflect these values, the brand's visual identity exudes a minimal, neutral, calm, and elegant style. Carefully selected colours, fonts, and tones create a luxurious ambiance.
