Why should I choose White Ink Creative?

White Ink Creative is led by Ashleigh Luhr, an official Showit Design Partner with over 12 years of experience and 300+ brands transformed. Clients work directly with Ashleigh rather than a team, combining strategic thinking with refined design to create brands that feel elevated, intentional, and built for growth.

Who do you work with?

White Ink Creative primarily works with established service-based businesses ready to elevate their brand presence, and new business owners who want to get it right the first time — including interior designers, architects, wellness practitioners, legal professionals, consultants, coaches and other premium service providers.

Do you work with new businesses?

Yes. Whether you're launching something new or rebranding an established business, what matters most is your commitment to building a strong foundation for growth and your readiness to invest in getting it right.

How far in advance should I book?

White Ink Creative takes on a limited number of clients each year, and most projects are booked several weeks or months in advance. If you have a specific launch date in mind, it's best to reach out as early as possible to secure your preferred timeline.

Which service is right for me?

It depends on where you're starting from: the Brand Design Experience suits those who need a strategic identity (logo suite, colour palette, typography and brand guidelines); Custom Website Design suits those whose brand is already in place and need a fully bespoke Showit website; the Brand + Website Experience suits those who need both, designed together from a single strategic foundation; Website in a Week suits those with an established brand who need a polished, done-for-you website fast; and the Template Shop suits those who'd rather design their own website using a premium Showit template.

I don't have complete clarity on my brand vision yet — is that okay?

Completely. You don't need to arrive with a fully formed vision. Every project begins with a dedicated strategy phase designed to uncover your brand's direction together, so the design that follows is grounded in clarity rather than guesswork.

Do you offer anything beyond brand and website design?

Yes. White Ink Creative continues on with clients for graphic design, stationery, marketing materials, packaging and more, so a brand stays consistent and considered at every touchpoint. The Luxe Social Suite is available as a standalone add-on or alongside any brand or website project, and ongoing needs can be scoped into a proposal following a Clarity Call.

What does your process look like?

Every project follows a considered six-step process: Clarity Call, Proposal & Booking, Discovery & Strategy, Creative Direction, Design & Refinement, and Launch & Elevate — designed to uncover the heart of a business and translate it into a brand and digital presence that feel aligned, memorable and unmistakably its own.

How long does a project take?

Website in a Week takes 1 week. The Brand Design Experience takes 2–4 weeks. Custom Website Design takes 4–6 weeks. The Brand + Website Experience takes 6–12 weeks.

How much should I expect to invest?

Website in a Week starts from $3,990 AUD. The Brand Design Experience starts from $4,000 AUD. Custom Website Design starts from $6,000 AUD. The Brand + Website Experience starts from $10,000 AUD. The Luxe Social Suite is $990 AUD. Every project is quoted around specific goals, so a Clarity Call is the best way to get an accurate proposal.

Do you offer payment plans?

Yes. A booking fee secures a project and reserves the start date in the calendar, and the remaining balance is paid via a selected payment plan, typically 2–4 instalments, with every date outlined in the invoice schedule.

Why invest in professional branding and web design?

A brand and website are often the first impression a potential client has of a business. Strategic branding builds trust, elevates perceived value, and positions a business for higher-quality opportunities long before a sales conversation even begins.

Brand & Showit Website Design Process

You've built the business and proven it works. Now you need a guide to translate that success into a brand and website that finally reflects it — and that's where I come in.

As an Official Showit Design Partner — one of only a handful in Australia, vetted on real client websites and direct feedback — I've spent 12+ years and 300+ brands refining a process clients describe as kind, calm, professional, and seamless from start to finish.

A process built around you

the SIGNATURE PROCESS

Website Design + Development

Your brand needs a home worthy of it.

Bespoke Showit Layouts
As a certified Showit Design Partner, your website is custom-designed layer by layer — never a generic theme, never a compromise. You get code-free mobile responsiveness and a desktop experience that feels just as considered.

SEO + Mobile Optimisation
Your site is built mobile-first and structured with foundational SEO from day one, so your new brand is ready to be found — not just admired.

phase three

Handover + Launch

You won't be left stranded.

Video Tutorial Library
You'll receive a library of tailored video tutorials, so you know exactly how to update your text, swap your photos, and manage your new site with confidence, long after we've finished working together.

The Launch
Once everything is signed off, I connect your domain, handle the technical setup, and push your new digital home live — yours to run, built by both of us.

phase four

Long-Term Partnership

Launch day isn't the end of the relationship — it's the start of a longer one.

Ongoing Graphic Design Support
As your business grows, you can call on me for the pieces that keep your brand feeling as considered as day one — social media templates, email graphics, seasonal or campaign collateral, and any new print or digital assets you need along the way.

A Partner as You Evolve
New offer, sub-brand, or next chapter? I'm already inside your brand world, so refreshes and additions stay cohesive with everything we built together — no starting from scratch, no explaining your business to someone new.

phase five

Visual Identity + Brand Design

With direction agreed, your brand identity comes to life.

Concept Development
Primary and secondary logos, a custom colour palette, and a curated typography suite — all built from the strategy we set together, not chosen at random.

Collaborative Refinement
This is the phase clients tell me feels effortless. Dedicated rounds of refinement mean we tweak layout, font pairing and colour depth together, until it's unmistakably yours.

phase two

Discovery + Strategy

It starts with you.

The Creative Brief
You'll complete an in-depth brand questionnaire that uncovers your goals, your audience, and what makes you different — the raw material everything else is built from.

Creative Direction
I curate a comprehensive Creative Direction document: the visual and strategic foundation that makes sure your aesthetic — quiet luxury, modern minimalist, or something entirely your own — aligns with what your business actually needs to achieve.

phase one

"She is an expert in her field. I had a very specific vision for my branding, and I feel so blessed to have found someone who could bring it to life with such care and attention to detail."

— Kate, Dolche Cosmetics

"I wanted a new, luxury design for my rebrand that truly felt like me, and despite living on different continents, communication was prompt and efficient throughout."

— Erin Christopher realty

"Ash gave me the space and time to articulate my deepest vision for my logo and website. I am completely obsessed with the result. It was such a pleasure to work with her."

— Beth, beyond me coaching

"What she created was more than I could have asked for — my logo, colour palette and fonts are so 'me'. She truly listened and created the perfect visuals for my brand."

— Hayley Howard photography

"You nailed who I am as a person and a brand. The colours are me, the fonts are me, and the designs feel like me, beautiful and approachable sophistication I truly love."

— Lori, Walsh Legacy Law

"Ashleigh is a true professional in her field, and I never have enough words to express my appreciation. She worked on several of my projects, and I couldn't be happier with the outcome."

— Lana, Hidden Jewel Interiors

"If you are on the fence, let this be your sign to jump in. Our new brand and website have translated into real business growth, with two record months of new client registrations since launch."

— Leah, Centre Wellness Psychologists

"Working with Ash to create my new brand was an absolutely seamless experience. I came to her with a dream and a goal, and she well and truly exceeded all my expectations."

— Molly, elysian room

"Working with Ash was thoughtful, intelligent and deeply attuned to nuance. She understood this wasn't just about a website, it was about giving shape to my work with coherence, depth and meaning."

— Amy, Maison Gildea

"How am I supposed to live without Ash now? The branding is thoughtful and purposeful, and she executed my vision perfectly, capturing exactly what I hoped my brand would embody."

— Ingrid, Grace Skin Aesthetics

"After five years of Coco + Ash, this was the perfect moment to refresh our brand. Ash took all of our ideas and wishes and finessed them into exactly who we want to be."

— chelsea, Coco + Ash

"Gives me goosebumps seeing it all together. Everything was organised and easeful from start to finish, and Ash was an absolute godsend I couldn't recommend highly enough."

— Emily, Intersecarsi Architect

Ready to fall in love with your brand?

You're one step away from a brand that reflects the calibre of your work, draws in the clients who were made for you, and grows alongside your business.

Book a Clarity Call