how it works

the Signature process

Step 01

step 02

We begin with a conversation about your business, your goals and where you want to go next. Once we're officially working together, we'll dive deeper into your business, audience, positioning and vision so your design is built on something much more meaningful than aesthetics alone.

Connect

step 03

step 04

step 05

Step 02

step 01

Before we design, we establish the strategic foundation. This is where we uncover the essence of your brand and define the direction that will make your business feel distinctive, relevant and aligned.

Strategy

step 03

step 04

step 05

Step 03

step 01

With the strategy in place, we translate it into a considered creative direction. We establish the visual world for your brand before developing the identity — giving the project intention and ensuring every design decision has a purpose.

Brand Direction

step 02

step 04

step 05

Step 04

step 01

Your brand identity comes to life first, followed by your bespoke Showit website. Every element is designed as part of one cohesive experience — from your logo and typography to the way your website guides a potential client through your business.

Design

step 02

step 03

step 05

step 01

Once everything is feeling right, we prepare your final brand files and website for launch. You'll receive the resources and guidance you need to confidently take your new brand into the world. Then it's time to launch the version of your business you've been building towards.

Refine + Launch

step 02

Step 05

step 03

step 04

the signature experience

Custom Brand + Website Design

You walk away with a strategy-driven Showit website and custom brand — authentic to who you are, meaningful to the people you want to reach — that instantly connects with your ideal clients and filters out everyone who isn't a fit. You price your work with total confidence, attract the calibre of client you've been waiting for, and finally have the freedom to focus on the work you're actually here to do.

The destination

Website content planner
Showit training & tutorials
Launch strategy guide
Styled launch graphics

What's included

6-12 weeks

Timeline

$10,000

aud

2-4 installments

Payment plan

Investment from

Whether you're starting from scratch or your current brand and online presence haven't caught up to the business you've built, you have a vision for what this should look and feel like — high-end, considered, and unmistakably you. What's been missing is a partner who can execute it, and get it right the first time.

The starting point

Resources for success

Fully custom website design
Mobile / responsive design
SEO foundations
Content guidance

website design

Primary logo design
Secondary logo & submark suite
Brand colour palette
Brand font suite

brand design

Brand consultation
Brand strategy & positioning
Creative direction
Brand style guide

Brand Strategy

Two record months & rapid growth

"It has translated into business growth too. Two record months of new client registrations since launch — and we're now expanding our team."

client result

— Leah, Centre Wellness

Calm, elegant, deeply aligned

"She understood the feeling and intention behind what I wanted to create — and translated it into something both beautiful and deeply aligned with my work."

client result

— vanessa, sacred nourishment

A brand that's completely, unmistakably me

"What she created for me was more than I could have asked for. My logos, colour palette, and fonts are so 'me'."

client result

— hayley howard photography

Attracting dream clients effortlessly

"She took all of our ideas and finessed them to be exactly who we want to be — and exactly who we want to attract."


client result

— chelsea, coco + ash

Such a worthwhile investment

"The branding is thoughtful, purposeful, and she executed my vision perfectly. She captured what I hoped my brand would embody."


client result

— Ingrid, Grace Skin Aesthetics

A luxury rebrand that truly felt like me

"I wanted a luxury rebrand that truly felt like me — and despite living on different continents, the entire experience was seamless."


client result

— Erin Christopher realty

Such a worthwhile investment

"The branding is thoughtful, purposeful, and she executed my vision perfectly. She captured what I hoped my brand would embody."


client result

— Ingrid, Grace Skin Aesthetics


Aligned, soulful, effortless process

"Gives me goosebumps seeing it all together. Everything was so organised and easeful. Ash was a god send. I couldn't recommend her highly enough."



client result

— Emily, Intersecarsi Architect

A brand that feels like true quiet luxury

"She understood the essence of Maison Gildæ immediately and translated it into a brand that feels like true quiet luxury — elegant, intentional and deeply aligned with my vision."

client result

— amy, maison gildea

Beautiful, approachable sophistication

"The colours are me. The fonts are me. The designs feel like me. It's beautiful, approachable sophistication."

client result

— lori, walsh legacy law

Two record months & rapid growth

"It has translated into business growth too. Two record months of new client registrations since launch — and we're now expanding our team."

client result

— Leah, Centre Wellness

A brand that feels like true quiet luxury

"She understood the essence of Maison Gildæ immediately and translated it into a brand that feels like true quiet luxury — elegant, intentional and deeply aligned with my vision."

client result

— amy, maison gildea

100% 5-Star Google Reviews

Crafting a brand that finally matches the quality of your work

Before:

You're booking on-brand leads who understand your value.
You've raised your prices with confidence.
You have a website built to attract and convert high-end clients.
You have a clear message that resonates with your dream clients.
You have a brand you're proud to put your name to.
You've handed it over to a trusted partner and reclaimed your time.
You've shifted fully into a quality-over-quantity way of working.
  • Your brand doesn't yet reflect the work you do.
  • You need a partner who can execute your vision.
  • You could be charging what your work is actually worth.
  • Your website attracts attention, but not the right enquiries.
  • You have a story worth telling properly.
  • You're ready to move into a higher-end market.
  • You're ready to hand this to someone you trust.

After:

Your brand doesn't yet reflect the work you do.
You need a partner who can execute your vision.
You could be charging what your work is actually worth.
Your website attracts attention, but not the right enquiries.
You have a story worth telling properly.
You're ready to move into a higher-end market.
You're ready to hand this to someone you trust.
  • You're booking on-brand leads who understand your value.
  • You've raised your prices with confidence.
  • You have a website built to attract and convert high-end clients.
  • You have a clear message that resonates with your dream clients.
  • You have a brand you're proud to put your name to.
  • You've handed it over to a trusted partner and reclaimed your time.
  • You've shifted fully into a quality-over-quantity way of working.

Frequently Asked Questions

Absolutely. If you only need one piece right now, you can explore the standalone Brand Design Experience or Custom Website Design service to find the best fit for your business. The combined experience is ideal for businesses ready for a cohesive transformation across both brand and website.

Can I book just a brand identity or a website on its own?

Most Brand + Website projects are completed within 6–12 weeks, depending on the scope of your project, your website content, and turnaround on feedback. I take on a limited number of projects at a time, so enquiring early is always recommended.

How long does the process take?

Yes — flexible payment plans are available for all custom projects. Most clients choose to pay in 2–4 instalments, and larger projects can be structured in a way that feels supportive and manageable.

Do you have payment plans?

You don’t need your domain secured before we begin designing, but you will need one before launch. If you already have a domain, I can work with that. If not, I’m happy to guide you on the best next step. Domain connection and configuration are included as part of your website setup, so the process feels seamless from start to finish.

How does the domain process work?

Yes — your website will be built on Showit, which is designed to be user-friendly and easy to manage. You’ll also receive personalised training resources so you feel confident making updates after launch.

Will I be able to update my website myself?

Your website will be designed in Showit, with WordPress integration for your blog and SEO. It offers the flexibility of custom design with the ease of an intuitive, drag-and-drop platform.

What platform will my website be built on?

Website copywriting isn’t included in this experience, but I can absolutely recommend trusted copywriters whose work aligns beautifully with this level of brand and website design. The goal is to ensure your messaging feels just as refined and strategic as the visual experience.

Can you help with website copy?

Yes — I offer a selection of thoughtful add-ons to support a more cohesive presence across every touchpoint. One of the most popular is the Luxe Social Media Suite, created to help you show up online with consistency, confidence, and ease after your brand or website launch.

Do you offer any additional design services?

Ready to step into alignment with your vision?

You're just weeks away from a brand that reflects the calibre of your work, draws in the clients who were made for you, and grows alongside your next chapter. I can't wait to help you build it.

Book a Clarity Call

Ready to step into alignment with your vision?