// brand identity design
// BROCHURE design
// stationery DESIGN
// custom WEBSITE
// social media design
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case study with
Maison Gildea Consultancy
Maison Gildæ came to White Ink Creative ready for a brand and website that would better reflect the depth, intelligence, and quiet authority behind the business. As the brand evolved, it needed a more refined and intentional presence — one that could hold nuance, communicate credibility, and feel deeply aligned with the level of work being offered.
A refined visual direction, elevated typography, and a restrained palette were chosen to create a sense of sophistication and depth, while the website was designed to feel editorial, immersive, and intuitive to move through. Every detail was considered to ensure the brand felt as thoughtful and intentional as the work itself.
the brief
Maison Gildæ now has a refined brand and website that reflect the calibre, nuance, and authority of the business behind it. What once felt understated now feels fully realised — giving the brand a stronger sense of presence, greater cohesion, and a digital home that honours the depth of the work.
This transformation was not about becoming louder, but more intentional — creating a presence that feels elegant, strategic, and unmistakably aligned.
the transformation
This project was designed to elevate how Maison Gildæ was perceived while preserving the depth, warmth, and intelligence at the heart of the brand.
Our focus was to create a more cohesive and elevated visual identity, design a website that felt refined and intuitive to explore, strengthen the brand’s positioning through thoughtful storytelling, and build a digital presence that could hold the full depth of the work with clarity and confidence.
the result
the goal
Thoughtful, intelligent, deeply attuned
“Working with Ash was thoughtful, intelligent, and deeply attuned to nuance. She understood this wasn’t just about a site — it was about giving shape to my work with coherence, depth, and meaning. I couldn’t recommend her highly enough.”
client result
— amy, maison gildea