When starting a business venture, it’s common for branding to be disregarded. Here are a few top reasons why you may feel this way: 1 – You don’t yet have a budget to spend on branding and can’t justify the cost at the time 2 – You think its something you can sort out later, […]

What is a Brand Guideline document and why do you need it? A brand guideline is exactly that: rules and guidelines for your brand for consistency. Every successful brand will have a strong Brand Guideline document behind them. Brand guidelines are also referred to as brand style guide and a brand manual. The purpose of […]