Define your brand with 5 questions. HINT: Know your why!
When starting a business, it’s so important to know your why, vision, mission and values!
These are qualities that set you apart in a saturated market. Tell your story with passion and let your authenticity shine.
We explore these questions and more in our brief discovery meeting and questionnaire workbook to ensure we create a visual identity that truly encapsulates you and your business.
All business foundations are built on these three levels: 1 – WHAT you do, 2 – HOW you do it, and 3 – WHY you do it. And the secret to the most successful brands is the third question: WHY?
Majority of you will know what you do and how you do it, but for some it may be hard to clearly articulate WHY you do what you do. What is the driving power and purpose behind your brand?
Looking at some famous brands out there like Apple, Starbucks or Nike, what makes these brands stand out isn’t their products, it’s because we connect with them. They define and know who we are and so we relate to their WHY. Their purpose is what drives loyal customers and allows them to charge high prices without worrying about losing customers.
Increase in revenue
Brands that understand and clearly articulate their purpose have a higher connection and conversion rate with their audience.
With so many competitors out there, your brand purpose is a powerful force because it can’t be replicated, giving you a true uniqueness and authenticity to shine.
When your audience understands your WHY it builds trust and a deep connection and in turn creates loyalty.
Here are 5 powerful questions to help you clarify your WHY and define your brand purpose.
Once you have discovered your WHY you can really make an impact with all of your business decisions moving forward. It will give you a competitive advantage if you can clearly articulate your purpose to your audience. Keep it simple and real. I’d love to hear your WHY. Comment below!
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Feeling lost? Get a complete checklist on how to curate a beautiful brand that converts across all channels.