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While some businesses assume ‘just a logo’ is all they need to get started, others want to get everything right from the start – the full brand identity.  In this guide you will find my recommendations for what you really need.

Five Brand Essentials your Business needs

branding

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Recent Posts

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Creating value for your audience is essential to your marketing and strategy. Creating and identifying your content pillars will help you simplify your content process, identify your target audience, support your marketing goals and provide clarity in your overall messaging. So what are content pillars? Content pillars represent topics that interest your target audience. In […]

What are content pillars?

Branding Tips

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So, you’ve just finished working with a brand designer to bring your dream to life and invested a lot of time, money and energy – Congratulations! Now it’s time to make sure you make the most out of your new brand. Below are a few key elements to consider to take your brand to the […]

How to make the most out of your new Branding

Branding Tips

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Attracting your dream clients doesn’t have to be overwhelming. After creating a strategy that worked for me instead of feeling salesy and pushy, I’ve put together 5 tips to attract your dream clients in no time! This is for you if: You’re ready to attract clients that are excited to pay for your amazing expertise […]

How to attract your dream clients

Branding Tips

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Are you new to the branding process or working with a designer and wondering what the process is like? We know that you are busy as an entrepreneur, which is why we have streamlined our design process to have clear milestones to ensure a high-end, seamless experience. Our tried and tested process has been refined […]

A Sneak Peek into our Client Process

Branding Tips

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As a small business owner, I understand wanting to build your business on a budget. So, when it comes to hiring a brand strategist and designer for your business it can seem expensive. Branding is a big investment, especially when you’re trying to grow your business to become more profitable. But I know how much […]

Why Branding is worth the investment

Branding Tips

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If you’ve ever wondered how a brand achieved their recognition it isn’t just because they offer an amazing product/service, or a ‘beautiful’ logo. While these elements are important, Brand recognition can be simplified into one word: consistency! Consistency is so important and plays a vital role in everything I design here at White Ink Creative. […]

How to keep your brand consistent

Branding Tips

Logo Design

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Wondering if your branding looks professional and resonates with your dream clients? If you are, chances are it isn’t performing to its full potential. You might have created your brand yourself when you first started, purchased a pre-made theme or worked with a designer, but you’re unsure if these options captured the essence of your […]

5 signs your brand looks unprofessional

Branding Tips

Logo Design

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The ultimate question! Do you DIY your designs or hire an expert brand designer? While both are great options and have different advantages, there is no right or wrong answer, ultimately, it comes down to your personal choice and current situation. There are many successful businesses that have DIY’d their design and website. Once they’ve […]

DIY Design VS hiring a Brand Designer

Logo Design

Logo Design

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Starting your own business or wanting to rebrand is an exciting time but can become overwhelming. If you’ve been looking to work with a brand designer, you’re probably wondering what do you actually need? While some businesses assume ‘just a logo’ is all they need to get started, others want to get everything right from […]

5 Brand Essentials every business needs

Branding Tips

zennhouse-whiteinkcreative-logodesign-branding-graphicdesign-ipadlogo

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Are you constantly changing your logo or visual elements, only to feel like something is still off? Is your brand actually resonating with your dream clients, or is it purely aesthetic based on your own personal preferences? It can feel overwhelming when you are struggling to grow your business and are unsure what direction to […]

What is brand strategy and why do you need it?

Branding Tips

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