Secrets of a High-Converting Brand (It’s Not What You Think) In today’s competitive marketplace, it’s more important than ever for brands to find ways to stand out. While a strong visual identity is important, there’s another element that can be even more powerful: storytelling. Stories are the emotional glue that connects with your audience on […]

3 Mistakes Killing Your Brand Cohesion (and How to Fix Them)

What is the difference between a logo and a brand? Logo design and branding are both super important when it comes to creating a strong identity for a business or brand. While logo design focuses on creating a visual representation of a brand, branding goes beyond just the logo and encompasses the overall perception and […]

How to choose the right brand designer. Making the decision to invest in your business by developing your brand identity or your website is a huge leap of faith and it’s one I don’t take lightly. I’m honoured to guide clients on this journey of discovery. Your brand should feel like a true reflection of […]

Let’s discuss how to find your audience. Finding your audience is key to the success of your business! Here are some tips to help you discover and connect with your target audience. 🎯👥 Define your target audience: Start by clearly identifying who your ideal customers are. Consider factors such as age, gender, location, interests, and […]