I was featured on Brands on Cue and it feels like such a full-circle moment

I’m so excited to share that White Ink Creative was recently featured on Brands on Cue — and honestly, it feels like such a full-circle moment.

When I started this business, I wasn’t just building a design studio.

I was building a life.

A life with more creativity, more freedom, more meaning — and the ability to create work that genuinely changes how women feel about showing up in their business.

So being featured and having the chance to share the heart behind White Ink Creative was really special.

The story behind White Ink Creative

In the feature, I shared how White Ink Creative began after I left my corporate role.

At the time, I knew I wanted more than just “doing design.”
I wanted to build something intentional.
Something personal.
Something that gave me freedom and allowed me to create meaningful work for women building incredible businesses.

That decision became the foundation of everything I do now.

Today, my work is all about helping women step into brands that finally reflect the level they’re operating at — through strategy, story, and elevated design that feels deeply aligned to who they are.

“Elegant with a modern edge” — and always intentional

Brands on Cue asked me how I’d describe my design style, and my answer was exactly what I always come back to:

Elegant with a modern edge.

I love creating brands that feel refined and timeless, but never flat or generic.

I want them to feel:

• thoughtful
• layered
• emotionally resonant
• luxurious in a grounded way
• beautiful and strategic

Because to me, branding isn’t just about looking polished.

It’s about helping someone feel seen in their own business.
It’s about creating a presence they can grow into.
It’s about designing a brand that supports the next chapter, not just the current one.

The women I’m here for

One of my favourite parts of the feature was sharing who I love working with most.

Visionary women.

Women who’ve already built something incredible.
Women who care deeply about what they do.
Women who are successful — but know their brand no longer reflects the level they’re at.

They’re not looking for “just a logo.”
They want depth.
They want clarity.
They want a brand that feels like them — but elevated.

That’s exactly why I created The Brand Design Experience™.

It’s not a quick design job.
It’s a full, strategic transformation designed to give you clarity, confidence, and a cohesive brand identity that feels as powerful as the work you do.

A project I shared in the feature: ME by ELKA

I also shared one of the projects I’m especially proud of: ME by ELKA.

This project is such a beautiful example of the kind of work I love — calm, high-end, intentional, and deeply rooted in the feeling the brand wanted to create.

The strategy was to position the business as a luxurious, nurturing space for holistic beauty.
The final identity was minimal and softly elevated, but still warm and approachable.

That balance is everything to me.

I never want a brand to feel “pretty but empty.”
I want it to feel like an experience.

A lesson I’ll keep saying: charge your worth

If you read the feature, you’ll also see one of the biggest lessons I shared from my creative journey:

Charge your worth.

This one matters so much.

Underpricing doesn’t just affect your income — it affects your confidence, your boundaries, and the quality of the experience you can deliver.

When you price in alignment with your skill, strategy, and the care you bring to your work, everything shifts:

• your boundaries get stronger
• your client experience improves
• your work gets better
• and your business becomes more sustainable

It’s something I’ve learned firsthand, and I’ll always encourage other women in business to back themselves fully.

Thank you for being here

I’m so grateful to Brands on Cue for featuring White Ink Creative, and even more grateful for every client who has trusted me to bring their vision to life.

If you’ve been in that in-between season — where your business has grown, but your brand still feels like an old version of you — this is your sign.

You don’t need to keep outgrowing your brand.

You’re allowed to step into something that reflects the level you’re already operating at.

And if you’re ready, I’d love to support you through The Brand Design Experience™ — my signature process for creating a strategic, elevated brand identity that feels deeply aligned and built for where you’re going next.

Read the full article here: https://brandsoncue.com/white-ink-creative-feature/

Book a clarity call and let’s bring your next chapter to life.