Originally utilising a semi-custom design, Lana, founder of Hidden Jewel Interiors, recognised the potential of a truly unique brand identity and sought my expert guidance. Hidden Jewel Interiors provides virtual interior design services, offering a simple and convenient alternative to full-service options. Their approach focuses on creating stylish, functional interiors, emphasising clean lines, impactful pieces, and the philosophy of "less is more." The brand's visual identity reflects this philosophy through a sleek and sophisticated serif font, paired with a modern and professional sans-serif font for "Interiors." The logo itself is a clever visual representation of the brand name. The "H" emblem intertwines with the "J" to form an "HJ," cleverly placed within a square resembling a home. This visual evokes the beautiful spaces created by Lana.