// brand identity design
// custom WEBSITE
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case study with
Centre Wellness Psychotherapy
My Mind & Me Psychotherapy came to White Ink Creative ready for a brand and website that better reflected the calm, supportive, and empowering experience at the heart of the practice. As the business evolved, it needed a more refined and cohesive online presence — one that would build trust, communicate professionalism, and create a sense of ease from the very first interaction.
Every detail was considered to create an experience that felt gentle and reassuring, while still holding a strong sense of credibility and clarity. The layout, visual direction, and messaging were designed to support the client journey — allowing visitors to better understand the practice, feel connected to Courtney’s approach, and navigate the site with ease. Courtney’s work is rooted in creating a non-judgmental space that supports healing, reflection, and meaningful change, and the website was designed to reflect that same sense of trust and care.
the brief
My Mind & Me Psychotherapy now has a refined online presence that reflects the warmth, professionalism, and emotional safety at the centre of the brand. Rather than simply sharing information, the website now creates a more intentional first impression — one that helps potential clients feel supported, informed, and confident in reaching out.
the transformation
This brand and website were designed to elevate how My Mind & Me Psychotherapy was perceived while preserving the calm, compassionate, and empowering nature of the practice.
Our focus was to create a stronger sense of trust and professionalism, design a website that felt calm and easy to navigate, communicate Courtney’s therapeutic approach with greater clarity, and build a digital presence that would help the right clients feel safe enough to take that first step toward support.
The final result is a considered and welcoming online space that feels aligned with both the quality of care being offered and the next chapter of the business.
the result
— courtney, My mind & me Psychotherapy
Woww!! It looks great! I’m so excited to move forward. don’t think any revisions are necessary.
![Edited-6[17]](http://static.showit.co/400/EVxIWNSl0_YtT1BXmlD-sQ/115622/edited-6_17.jpg "Edited-6[17]")
A refined online presence that felt right straight away
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