Pollen Pastry crafts unique celebration desserts and cakes for your most important occasions. Specialising in interesting flavour combinations, and beautiful, clean, minimal designs. Krista wanted to convey a professional, clean, modern, minimal, timeless and luxurious brand. ‘Pollen Pastry’ is in an all serif font to give it a professional and timeless look and feel. The end swash of the scrip ‘p’ can be seen as a root growing, leaf, a drizzle of honey or branch embellishment to resemble florals and tie into the ‘pollen’ meaning of the name.