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Mel's purpose is to give families a renewed sense of understanding through education. Providing them with techniques and strategies that they are comfortable with to help their little ones get the sleep they deserve. The overall concept was to convey a professional, calming, neutral and balanced logo. The flow of the word ‘sleeping’ gives it a gentle feel mixed with the bolder coloured background paired with the softness of the light pinks and purples. This star icon is geometric in style with intersecting elements that form smaller star shapes to resemble members of a family connected.

sleeping soundly with mel

BRAND IDENTITY, socials + website

"I’m beyond proud of what Ash has designed for me. She has exceeded my expectations and has made the most beautiful brand and website I could have dreamed of. I can’t Thank you enough Ashleigh, you have exceeded my expectations I love it all." - Mel

Client Review

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