Mel's passion is to help families achieve a harmonious night's sleep, fostering understanding and connection through education. This dream blossomed into reality with a powerful and calming brand identity and website created in collaboration with White Ink Creative. Our focus was to convey Mel's professionalism, expertise, and dedication to families. We achieved this with a neutral and balanced logo featuring the word "sleeping" in a flowing, gentle font. This symbolises the peaceful sleep Mel strives to help families achieve. The use of bold colours alongside soft pinks and purples adds a touch of modernity and warmth. The geometric star icon is a creative symbol of families, with its intersecting elements representing connection and unity. Through this collaboration, Mel's mission and values are brought to life, offering families a visual representation of the support and guidance they can expect.