Mel's purpose is to give families a renewed sense of understanding through education. Providing them with techniques and strategies that they are comfortable with to help their little ones get the sleep they deserve. The overall concept was to convey a professional, calming, neutral and balanced logo. The flow of the word ‘sleeping’ gives it a gentle feel mixed with the bolder coloured background paired with the softness of the light pinks and purples. This star icon is geometric in style with intersecting elements that form smaller star shapes to resemble members of a family connected.