Understanding the importance of a strong brand identity, Toya the Label sought my expert guidance from the outset. This Australian-designed collection of chic vegan leather handbags effortlessly elevates everyday style with its timeless and versatile appeal, celebrating style, strength, and confidence in every woman. The brand's visual identity embodies a chic, minimal, elegant, and sophisticated aesthetic. A unique icon, subtly incorporating all the letters "TOYA," adds a touch of distinction. This icon is cleverly integrated into the chain of each bag, offering a signature detail.

toya the label


"Thanks so much for sending these through, so exciting! Looks amazing! " -  La Toya

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