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Affordable luxury designed to be timeless and versatile, effortlessly elevating everyday dressing. Introducing Toya the Label, an Australian designed collection of chic vegan leather handbags that celebrate style, strength, and confidence in every woman. The overall concept was to convey a chic, minimal, elegant and sophisticated logo design that incorporated an icon using all the letters “TOYA”. All letters of the word “TOYA” have been abstracted within the icon version of the logo that is part of the chain for each bag.

toya the label


"Thanks so much for sending these through, so exciting! Looks amazing! " -  La Toya

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