// brand identity design
// BROCHURE design
// stationery DESIGN
// social media design
case study with
Walsh Legacy Law
Walsh Legacy Law came to White Ink Creative ready for a brand identity that felt more aligned with the way the firm wanted to be experienced — modern, grounded, and approachable, while still conveying professionalism and trust. The goal was to move away from a more traditional legal aesthetic and create something that felt more refined, contemporary, and human.
Rather than relying on a formal icon-based approach, the direction shifted toward typography as the hero. A refined serif font for Walsh Legacy was paired with a script font for Law to create contrast, softness, and a more contemporary edge. This combination brought a sense of personality and approachability to the brand, while still maintaining the professionalism expected of a law firm.
The colour palette of olive green, black, grey blue, nude, and white was chosen to create a feeling of calm authority — grounded, elevated, and timeless without feeling overly traditional.
The result is a brand identity that feels more aligned with the heart of the business: professional, personal, and designed for modern legacies.
the brief
Walsh Legacy Law now has a refined visual identity that reflects the calibre of the service behind the brand. The new direction feels more contemporary, more distinctive, and more in tune with the experience the firm wants to create for its clients.
By softening the traditional feel often associated with the legal space, the brand now communicates trust and expertise in a way that feels warm, modern, and approachable.
the transformation
This brand identity was designed to elevate how Walsh Legacy Law is perceived while creating a stronger sense of connection and distinction.
Our focus was to create a brand that felt more modern and less formal, refine the typography to bring in both professionalism and personality, develop a colour palette that felt grounded and sophisticated, and build a visual identity that would support the firm’s long-term growth and positioning.
the result
— Lori, walsh legacy law
"Ash!! I LOVE the first concept. You nailed who I am as a person and a brand. The colours are me. The fonts are me. The designs feel like me. It's beautiful, approachable sophistication. I truly love it. It’s perfect.
It’s perfect. I couldn’t love it all more!
client review