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Welcome to the journal — a collection of thoughts, stories, and strategic insights on branding, business, and creating a brand that feels deeply aligned.
The Journal
How to choose your Brand fonts. Have you ever looked at your Brand and wondered if the fonts you’ve selected are resonating with your dream clients? Fonts are equally important to your branding as your colour choice. The typography palette selected helps to tie in all your visual communication together, from the copy on your […]
How to choose your brand colour palette. When it comes to curating a consistent and cohesive brand for your business, you’ve got to have a strong colour palette! Colour conveys your values, makes you stand out and evokes different emotions. Colour is the simplest way to showcase your brand across multiple platforms. From your social […]
3 Logo Variations Every Brand Needs. It’s important to have multiple versions of your logo to keep your branding consistent across all platforms – digital through to print media. Flexibility is the key to having various logos to suit different formats. Read on for my top three recommended logo variations that your brand needs. But […]
A cohesive brand doesn't just look beautiful. It signals the right things to the right people, consistently, everywhere they find you. This free guide gives you the framework to bring it all together.
