5 signs it’s time to hire a Brand Designer

I'm Ash

When starting a business venture, it’s common for branding to be disregarded. Here are a few top reasons why you may feel this way:

1 – You don’t yet have a budget to spend on branding and can’t justify the cost at the time

2 – You think its something you can sort out later, once you’ve become more established

3 – You simply don’t believe its all that important

All of these reasons are completely understandable, your time and budget are precious. If you haven’t yet invested in your branding, that is okay! Recognising and considering investing in yourself and your branding is the first step to having an engaging, purposeful brand that captures the essence of your business.

Here are 5 signs from the universe its time to hire a Brand Designer:

1 – You don’t have the time and skills to do it yourself

Time. Time is the biggest issue for all business owners, especially those doing everything themselves. The next is skills, you’re already doing absolutely everything in your own business from accounting, invoicing etc to advertising, the last thing you want to do is learn to become a designer!

Learning all of the programs, refining and developing skills and processes takes years. That is why its so important to consider your designers background as well as their creativity. You could easily chuck together a DIY logo, but to create a strong connection with your audience you will need much more then a ‘pretty logo’. Reserve your precious time and ditch the DIY and invest in the success and growth of your business with intentional design perfectly curated by a brand designer.

2 – You’re embarrassed with your current branding

When a potential client or friend asks to see your brand, do you cringe? What you have to offer is nothing short of amazing, and deserves to shine with polished, professional visuals. The last thing you want is to be embarrassed every time you introduce someone to your business.

Your brand should capture the essence of your business, reflect your heart and soul. When your brand is a true representation of you and your business you will be proud to illuminate your visual story.

If you’re feeling embarrassed by your brand, a brand designer dedicated to purposeful design like myself will transform your embarrassment into confidence and clarity.

3 – You feel your branding is inconsistent

If you’ve mostly DIYed your branding or bought a simple logo pack then designed other marketing elements to go with it, I’m going to guess its probably a bit ‘mismatched’.

If you are doing it yourself, inconsistency isn’t ideal, but something you can learn from. Related blog – How to keep your Brand consistent.

As you grow, form a strong consistency around your brand. This will enable you to be recognised by your:

  • Logo
  • Colour scheme
  • Typography palette
  • Brand voice
  • Brand visuals

These are all key elements to forming a strong foundation for your business. Consistency will make it easier for your audience to connect and recognise your brand from elements other than your logo.

Engaging, purposeful brand design starts with the heart of your business and strategy before diving into concepts. Keep all of your elements as consistent as possible.

4 – You don’t feel like you have a brand

If all this talk of ‘branding’ has you lost, you don’t connect with it, its probably time to invest.

Having a ‘brand’ will come naturally as you flourish and grow your business once you with impactful brand strategy. Finding your brand voice, message, mission, values, purpose etc may be something you figure out yourself along the way. The only thing you may be missing is the visuals and strategy to match it.

Here are some things that make you feel like you don’t have a ‘brand’:

Inconsistent visuals – do your visual elements present an established and cohesive voice?

People ask for your brand strategy and you have no idea what that is

When you put design pieces together you’re pulling things together that are mismatched

If the words ‘brand’ and ‘branding’ leave you confused, you’re most likely in need of a strategic brand designer.

5 – You’re confused about your brand

If you’re feeling lost and confused when it comes to your brand, it’s a sign you’ve outgrown it. Exciting! Its time to take the next step to growing a successful business and flourish doing what you love!

Often when you first start your business, everything is new and you may even DIY your logo. Over time you develop a stronger sense of who you are as a business and the type of audience you want to build a strong connection with.

Since you started your business have you:

  • Changed your ethics and want a different colour palette?
  • Simplified your business, and want a more refined logo?
  • Grown and want a more versatile logo and collateral design?
  • Just want to change from your old design and get it right this time?

If you’re feeling detached from your current brand, designs or logo its definitely time to consider investing in a brand designer. If you’re not sure where to start, you can claim my FREE Brand Assessment Workbook. Gain clarity for your business, audience, goals and more!

If you’re leaning towards hiring a designer and would like to learn more, reach out here to book a FREE Discovery Call to learn how I can help you establish a clear strategy and brand identity.

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