A Sneak Peek into my Client Process

I'm Ash

Get A Sneak Peek into my Client Process. Are you new to the branding process or working with a designer and wondering what the process is like?

I know you are busy as an entrepreneur, so I have streamlined my design process to have clear milestones to ensure a high-end, seamless experience.

My tried and tested process has been refined over the years so you can have confidence and clarity at every stage.

Here is a breakdown of our process, broken into steps:

  1. Enquiry
  2. Discovery Call
  3. Proposal
  4. Onboarding
  5. Brand Strategy/Discovery Session
  6. Identity Design
  7. Project Launch
  8. Future Support


First, you’ll enquire using the contact form here. This is a simple form with a few questions to begin, the more detail you provide the more prepared we will be for our Discovery Call.

Discovery Call

Once you’ve completed our contact form and booked a time, we’ll jump on a quick clarity call. This is so I can learn more about your business, what you hope to achieve and your goals for the future.

A few questions we’ll cover are:

  • What are your goals for your brand?
  • What motivated you to start your business?
  • What does success look like to you?

We also chat about different package options, project timelines and deliverables so I can best determine a solution to fit your unique needs.


After our Discovery Call, I’ll have a better understanding of your project requirements. Next, I’ll send through a detailed custom proposal. Your custom proposal will entail specifics about your project, deliverables, timelines, payment options and how your project will run.

I like to include a few different package options that will transform your brand at varying budgets and timelines. These packages are flexible and can be refined to be exactly what you’re looking for.


Once you’ve read through your proposal and selected a package that suits you, signed the contract and paid the invoice it’s time to start!

With this step complete, I’ll then send through all of your information for your project including your Brand and/or Discovery Strategy pre-session questionnaire. You’ll also receive booking options for the session.

Brand Strategy/Discovery

This is where it all begins, and the magic really happens!

Before the session, I’ll send through your questionnaire to help prepare you and ensure we’re on the same page. It will give you insight into the type of questions we’ll cover to clearly define a strategic direction for your brand.

We’ll go over your session via Zoom or a call, this session typically goes for 1 hour. We dive deep into your strategy and cover aspects like your target audience, goals, and competition, along with more targeted design questions (See What is Brand Strategy for more details). During the session, I’ll be taking notes that will be included in your final brand files for reference.

Once we’ve uncovered all the aspects of your brand, it’s my turn to research, plan and develop your brand strategy guidebook that will be your roadmap for your business. This can be used to create your marketing campaigns, develop products, visual styles and more. You’ll be able to reference your brand strategy guidebook for years to come to keep your brand consistent and cohesive.

Your Brand Strategy guide will include all the questions we cover along with a detailed mood board with typography inspiration, colour palettes and visual aesthetics suggestions.

Identity Design

Now it’s time for the fun part! Once you’ve approved the visual direction and I’ve completed all the research, discovery and strategy behind your brand, we can start creating the visual identity for your brand!

I believe in presenting concepts that are conceptual and based on strategy first. I present you with a detailed presentation and rationale that outlines the logo variations, colours, and fonts. Digital mock-ups are included to help you envision your brand in real life.

Upon review of your presentation, I offer three rounds of changes to refine any elements to convey a unique brand. With the first step of our in-depth strategy session completed prior, we find that most of our clients have very few changes and go with the first concept! Once your brand identity is approved, we move on to other collateral like business cards, Brand Guidelines and website (if selected).

Project Launch

Upon approval of all items, I’ll prepare all your brand files in an organised Dropbox folder along with all the materials we’ve created together to set you up for a successful brand launch. This typically includes:

  • Brand Strategy session notes
  • Brand Strategy Guidebook (If selected)
  • Brand Guidelines Document or Mini Style Guide
  • Any collateral pieces (such as business cards, socials etc)
  • File usage guide
  • Print-ready files

Future Support

I’m here to partner with you for every stage of your business. Once your project is complete, we can design an array of digital, print, stationery, graphic design and more as your business grows.

I work with our clients long-term and love to bring their exciting projects to life!

In Conclusion

I put a lot of thought, time and trial into our process over the years, working with over 300 clients to refine it. We’ve created a seamless and strategic process that produces results for our clients when you’re looking to take it to the next level of success. See our Testimonials.

If you’d like to learn more, or book a project with us, simply fill out our contact form and book a Free Discovery Call today.

I can’t wait to learn more about your business!

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