Attracting your dream clients doesn’t have to be overwhelming. After creating a strategy that worked for me instead of feeling salesy and pushy, I’ve put together 5 tips to attract your dream clients in no time!
This is for you if:
Starting with brand strategy upfront will save you endless time and stress in the future when it comes to all your marketing, advertising, message and sales. You will have a deep understanding or your message and the problem you solve for your audience.
Approaching your marketing and branding with a strategic foundation first, you are more likely to get your desired results, and in turn, grow your business for success. When you execute a marketing tactic with the right strategy behind it, it will work well. By going in-depth into your brand strategy and what makes you and your business unique, you will be able to reach your ideal audience.
Defining a foundation strategy for your business will allow you to understand and communicate your message clearly. You will be able to use your brand strategy as a guide as your business grows. Reference it for your marketing and decision making to keep you on track and portray a consistent brand message.
Equipping you with confidence and clarity in the meaning behind your brand, in-turn allowing you to feel prepared for the exciting growth to come.
Useful Blog: What is brand strategy and why do you need it?
When starting a business, it’s so important to know your why, vision, mission and values!
These are qualities that set you apart in a saturated market. Tell your story with passion and let your authenticity shine.
We explore these questions and more in our brief discovery meeting and questionnaire workbook to ensure we create a visual identity that truly encapsulates you and your business.
All business foundations are built on these three levels:
1 – WHAT you do
2 – HOW you do it, and
3 – WHY you do it.
Majority of you will know what you do and how you do it, but for some it may be hard to clearly articulate WHY you do what you do. What is the driving power and purpose behind your brand?
Looking at some famous brands out there like Apple, Starbucks or Nike, what make these brands stand out isn’t their products, it’s because we connect with them. They define and know who we are and so we relate to their WHY. Their purpose is what drives loyal customers and allows them to charge high prices without worrying about losing customers.
If you can describe what you do in one clear sentence, you’re on the right track!
Useful Blog: Define your brand purpose with 5 questions
Useful reading: Building a Story Brand by Donald Miller
One of the most important elements in your customers journey to working with you is building trust. If your customer is left feeling unsure they can trust you, they are likely not to buy or work with you. Your branding plays a vital role in this as well.
An elevated brand can be the difference between attracting your audience or being overlooked. An elevated brand will showcase your expertise, communicate your value and stand out from your competitors – all while building trust and credibility with your dream client.
Your content and marketing is a great way to build your credibility and position yourself as an expert in the eyes of your customer. The best way to show your customers that they can trust you is through testimonials, reviews, and media appearances like guest blogs and podcasts.
Useful Blog: 5 signs your brand looks unprofessional
This is super important – to attract your dream clients, you need to show up where they are, so they know you exist! Researching where your target audience spends their time will allow you to effectively market and advertise to the right platforms. Once you know where your ideal clients hang out, you need to show up and be seen.
With so many digital platforms available, knowing which one will bring in a steady stream of clients will help grow your business. These can include but not limited to Pinterest, Instagram, Facebook, Linkdin, Snapchat, Tik Tok and so many more! Email Marketing is another great way to reach your idea audience.
Another reason to invest in engaging, strategy-driven design – to showcase your branding in a way that will be memorable and recognisable as you share your business across all types of digital, print, marketing, stationery and your website.
Branding dives deep into discovering and refining what you do, who you do It for, and why people should choose you. Once you have discovered all of this, then and only then, can your branding elements be thoughtfully created in a way that aligns to your unique business.
The value of establishing a strong foundation for your business is immeasurable. A strategic and exceptional brand is built from a solid foundation that clearly conveys your mission, vision and unique style. To create a strong brand that is a true representation of you and your mission requires a lot of thoughtfully curated planning and development.
Branding is critical in a consumers decision making when it comes to interacting with your business and making a purchase. Your brand will hugely impact their perception of your business. If you have an unprofessional website or logo, it won’t have the same perceived value as a business with an elevated brand and seamless online experience.
If you build your brand right from the start, it can alter the perceived value of your business and in turn increase your revenue.
Useful Blog: Why Branding is worth the investment
5 ways to attract your dream client:
BONUS: access our FREE Brand Roadmap to establish a clear direction for your brand.