So, you’ve just finished working with a brand designer to bring your dream to life and invested a lot of time, money and energy – Congratulations!
Now it’s time to make sure you make the most out of your new brand. Below are a few key elements to consider to take your brand to the next level.
Don’t neglect to invest in your photography and copywriting. While your brand strategy and identity is vital, you need to have photography and copy that match the quality. When planning your brand keep a healthy budget for these elements as well.
Poor quality photos and spelling mistakes are the quickest way to deter your dream clients and instantly lose trust and creditability.
If you’ve ever wondered how a brand achieved their recognition it isn’t just because they offer an amazing product/service, or a ‘beautiful’ logo. While these elements are important, Brand recognition can be simplified into one word: consistency!
Consistency is so important and plays a vital role in everything I design here at White Ink Creative. To have strong brand consistency, you need to communicate your message clearly. Another reason to establish your brand strategy, values, goals – essential foundations for your business.
Consistent use of your brands elements can increase your brands recognition and in turn, attract your dream clients. Two essentials to having a successful brand strategy is repetition and consistency. If you continue to present your brand consistently, over time, your audience will come to instantly recognise your brand values. It’s the know, like and trust factor. With these key elements consistently showing up, your audience will more likely to engage your product/service and purchase from you.
Helpful Blog: How to keep your Brand consistent
Ready to launch a new advertising campaign – refer to your brand voice. Wanting hire someone – refer to your brand values. Launching a new product – refer to your audience problems overview.
To keep your brand aligned and consistent you need to make sure your strategy and guidelines are followed. Your Brand Strategy and Guidelines are the roadmap that distill all elements of your business together to establish a clear direction on who you are, who you serve, and how you can effectively connect and reach your audience.
Useful Blog: What is Brand Strategy
Your brand guideline is a set of rules and guidelines for your brand for consistency. Every successful brand will have a strong Brand Guideline document behind them. Brand guidelines are also referred to as brand style guide and a brand manual.
The purpose of your brand guidelines is to educate and guide you on how to effectively use and implement all your brand elements created in a consistent and professional way. This can include your logo variations, colours, fonts, hierarchy and more!
A brand guideline will help you and anybody that work with your brand provide consistency. This is a document you can give to your copywriter, photographer, social media manager, web developer and beyond so that anyone who touches your brand will be able to collaborate with you easily and create content that aligns with your brand.
Brand guidelines allow you to introduce your brand to every person you work with. They will know straight away what your brand stands for and how to use the visual and strategic elements, essential to creating a memorable brand.
Useful Blog: What are Brand Guidelines
This is super important – to attract your dream clients, you need to show up where they are, so they know you exist! Researching where your target audience spends their time will allow you to effectively market and advertise to the right platforms. Once you know where your ideal clients hang out, you need to show up and be seen.
Be sure to showcase your new brand through all marketing and advertising platforms. This can be through your brand colours, logos, fonts, imagery and messaging. This will help your brand become recognisable and build trust as you share your business across all types of digital, print, marketing, stationery and your website.
Useful Blog: How to attract your dream clients
When you get to the stage of your business where you need more design elements you can always work with your Brand Designer of choice to keep everything professional and cohesive. At White Ink Creative we are here to partner with our clients for long term success and build lasting relationships with design capabilities across digital and print platforms.
Branding doesn’t stop at the first project completed, you can have so many marketing, digital, print and advertising materials created by your designer, such as:
+ INVOICE DESIGN
+ ANNUAL REPORT
+ LETTERHEAD DESIGN
+ BRANDED NOTEPADS
+ PRESENTATION FOLDER
+ CAPABILITY STATEMENT
+ BUSINESS CARD DESIGN
+ ‘WITH COMPLIMENTS’ SLIP
+ EMAIL SIGNATURE GRAPHIC
+ FLYER DESIGN
+ THANK YOU CARD
+ SOCIAL MEDIA ADS
+ MAGAZINE DESIGN
+ BROCHURE DESIGN
+ PACKAGING DESIGN
+ ADVERTISING GRAPHICS
+ INSTAGRAM HIGHLIGHTS
+ SOCIAL LAUNCH GRAPHICS
+ MENU DESIGN
+ POSTER DESIGN
+ SIGNAGE DESIGN
+ BILLBOARD DESIGN
+ LABELS/SWING TAGS
+ INFOGRAPHIC DESIGN
+ BANNERS & GRAPHICS
+ INVESTMENT/PRICE GUIDE
+ CUSTOM DESIGN & MORE
Brief your designer on what you’re hoping to achieve to bring your custom project to life.