Creating value for your audience is essential to your marketing and strategy. Creating and identifying your content pillars will help you simplify your content process, identify your target audience, support your marketing goals and provide clarity in your overall messaging. So what are content pillars? Content pillars represent topics that interest your target audience. In […]

So, you’ve just finished working with a brand designer to bring your dream to life and invested a lot of time, money and energy – Congratulations! Now it’s time to make sure you make the most out of your new brand. Below are a few key elements to consider to take your brand to the […]

Attracting your dream clients doesn’t have to be overwhelming. After creating a strategy that worked for me instead of feeling salesy and pushy, I’ve put together 5 tips to attract your dream clients in no time! This is for you if: You’re ready to attract clients that are excited to pay for your amazing expertise […]

Are you new to the branding process or working with a designer and wondering what the process is like? We know that you are busy as an entrepreneur, which is why we have streamlined our design process to have clear milestones to ensure a high-end, seamless experience. Our tried and tested process has been refined […]

As a small business owner, I understand wanting to build your business on a budget. So, when it comes to hiring a brand strategist and designer for your business it can seem expensive. Branding is a big investment, especially when you’re trying to grow your business to become more profitable. But I know how much […]

If you’ve ever wondered how a brand achieved their recognition it isn’t just because they offer an amazing product/service, or a ‘beautiful’ logo. While these elements are important, Brand recognition can be simplified into one word: consistency! Consistency is so important and plays a vital role in everything I design here at White Ink Creative. […]

Wondering if your branding looks professional and resonates with your dream clients? If you are, chances are it isn’t performing to its full potential. You might have created your brand yourself when you first started, purchased a pre-made theme or worked with a designer, but you’re unsure if these options captured the essence of your […]

The ultimate question! Do you DIY your designs or hire an expert brand designer? While both are great options and have different advantages, there is no right or wrong answer, ultimately, it comes down to your personal choice and current situation. There are many successful businesses that have DIY’d their design and website. Once they’ve […]

Starting your own business or wanting to rebrand is an exciting time but can become overwhelming. If you’ve been looking to work with a brand designer, you’re probably wondering what do you actually need? While some businesses assume ‘just a logo’ is all they need to get started, others want to get everything right from […]

Are you constantly changing your logo or visual elements, only to feel like something is still off? Is your brand actually resonating with your dream clients, or is it purely aesthetic based on your own personal preferences? It can feel overwhelming when you are struggling to grow your business and are unsure what direction to […]