The Journal

Welcome to the journal — a collection of thoughts, stories, and strategic insights on branding, business, and creating a brand that feels deeply aligned.

Ash x

3 Mistakes Killing Your Brand Cohesion (and How to Fix Them)

3 Mistakes Killing Your Brand Cohesion

Branding Tips

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What is the difference between a logo and a brand? Logo design and branding are both super important when it comes to creating a strong identity for a business or brand. While logo design focuses on creating a visual representation of a brand, branding goes beyond just the logo and encompasses the overall perception and […]

Logo verse a brand

Marketing Tips

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How to choose the right brand designer. Making the decision to invest in your business by developing your brand identity or your website is a huge leap of faith and it’s one I don’t take lightly. I’m honoured to guide clients on this journey of discovery. Your brand should feel like a true reflection of […]

How to choose the right brand designer

Branding Tips

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Let’s discuss how to find your audience. Finding your audience is key to the success of your business! Here are some tips to help you discover and connect with your target audience. šŸŽÆšŸ‘„ Define your target audience: Start by clearly identifying who your ideal customers are. Consider factors such as age, gender, location, interests, and […]

How to find your audience

Branding Tips

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Is your brand attracting your dream clients — or quietly repelling them?

BONUS

Attract your dream clients

freebie

Most founders don't realise their brand is working against them. This free guide shows you exactly what's standing in the way — and what to do about it first.

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