How to Create a Sophisticated and Approachable Brand

Tonic Template Customisation with Showit! I’m raising a glass (or your beverage of choice) here at White Ink Creative! This month marks my 5th anniversary of empowering businesses like yours with impactful brands and websites. To celebrate this milestone, I’m thrilled to unveil my brand new service: Tonic Template Customisation with Showit! I understand the […]

3 Mistakes Killing Your Brand Cohesion (and How to Fix Them)

What is the difference between a logo and a brand? Logo design and branding are both super important when it comes to creating a strong identity for a business or brand. While logo design focuses on creating a visual representation of a brand, branding goes beyond just the logo and encompasses the overall perception and […]

How to choose the right brand designer. Making the decision to invest in your business by developing your brand identity or your website is a huge leap of faith and it’s one I don’t take lightly. I’m honoured to guide clients on this journey of discovery. Your brand should feel like a true reflection of […]

Let’s discuss how to find your audience. Finding your audience is key to the success of your business! Here are some tips to help you discover and connect with your target audience. 🎯👥 Define your target audience: Start by clearly identifying who your ideal customers are. Consider factors such as age, gender, location, interests, and […]

What are content pillars? Creating value for your audience is essential to your marketing and strategy. Identifying your pillars will help you simplify your content process. You’ll be able to find your target audience, support your marketing goals and gain clarity in your overall messaging. So what are content pillars? They represent topics that interest […]

So, you’ve just finished working with a brand designer to bring your dream to life and invested a lot of time, money and energy – Congratulations! In this blog, you’ll learn how to make the most out of your new branding. Now it’s time to make the most out of your new brand. Below are […]

It’s time to learn How to attract your dream clients! Attracting your dream clients doesn’t have to be overwhelming. After creating a strategy that worked for me, I’ve put together 5 tips to attract your dream clients in no time! This is for you if: You’re ready to attract clients that are excited to pay […]

Get A Sneak Peek into my Client Process. Are you new to the branding process or working with a designer and wondering what the process is like? I know you are busy as an entrepreneur, so I have streamlined my design process to have clear milestones to ensure a high-end, seamless experience. My tried and […]