The Journal

How to choose your Brand fonts. Have you ever looked at your Brand and wondered if the fonts you’ve selected are resonating with your dream clients? Fonts are equally important to your branding as your colour choice. The typography palette selected helps to tie in all your visual communication together, from the copy on your […]

How to choose your brand colour palette. When it comes to curating a consistent and cohesive brand for your business, you’ve got to have a strong colour palette! Colour conveys your values, makes you stand out and evokes different emotions. Colour is the simplest way to showcase your brand across multiple platforms. From your social […]

What are Brand Guidelines?

What is Branding? Branding is more than your logo! Branding by definition, is a brand name, symbol, design, style or attribute that distinguishes a business. White Ink Creative is a full-service graphic design studio specialising in brand, web and graphic design. Combining all visual communication elements to curate a successful brand identity that perfectly encapsulates […]

Your brand is a powerful tool that shapes how customers perceive your business. It should attract your ideal clients, effectively communicate your message, and position you competitively within the market. But like any aspect of your business, your brand needs to evolve over time. Here are 5 signs it might be time to consider a […]

3 Logo Variations Every Brand Needs. It’s important to have multiple versions of your logo to keep your branding consistent across all platforms – digital through to print media. Flexibility is the key to having various logos to suit different formats. Read on for my top three recommended logo variations that your brand needs. But […]