What is Branding?

I'm Ash

What is Branding? Branding is more than your logo! Branding by definition, is a brand name, symbol, design, style or attribute that distinguishes a business. White Ink Creative is a full-service graphic design studio specialising in brand, web and graphic design. Combining all visual communication elements to curate a successful brand identity that perfectly encapsulates the meaning behind your brand and captivates your dream clients.

You have less than 10 seconds to make an impression, let’s make them count! It is my job as a brand designer to ensure your first impression is memorable, showcases your values and personality, and creates an emotional connection with your intended audience.

Let’s explore 6 Branding Essentials:

01 – Brand Strategy

Approaching your marketing and branding with a strategic foundation first, you are more likely to get your desired results, and in turn, grow your business for success. When you execute a marketing tactic with the right strategy behind it, it will work well. By going in-depth into your brand strategy and what makes you and your business unique, you will reach your ideal audience.

Defining a foundation strategy for your business will allow you to understand and communicate your message. You will use your brand strategy as a guide as your business grows. Reference it for your marketing and to portray a consistent brand message. As you evolve you can adapt it and repeat it in your business for clarity.

Helpful Blog:

What is Brand Strategy

02 – Brand Naming and Message

What is the meaning behind your name? Does it communicate what you do or your values with ease? Your business name and tagline can make your audience instantly recognise you and or spark a connection. If you’re stuck figuring out what name and tagline is appropriate for your business, I can help you to come up with a name that resonates with your audience and stands out amongst your competitors.

Helpful Blog:

Define your Brand purpose

03 – Logo Design

Your logo is a pivotal part of your brand identity. It sets the foundation for communicating your purpose, vision, mission and values. I work closely with each client to ensure the logo we create perfectly encapsulates the meaning behind the brand. I have been honoured to complete over 300 custom logo design projects with businesses from all over Australia.

Your logo should transcend trends and withstand the test of time. Your logo will be a conduit for your key values and makes your brand memorable to your target audience.

Helpful Blog:

3 Logo Variations you need

04 – Brand Identity Design

Your Brand Identity is any form of visual communication such as colour, design, and a logo that identifies and distinguishes your brand in your ideal customer/client’s mind. Consistent marketing and messaging allow you to multiply your reach and result in consistent sales. As a point of difference, White Ink Creative is your all-in-one design partner, able to design all of your brand identity communication and roll-out requirements.

Exploring key elements for your brand identity:

Fonts and Colours – these are what will clearly distinguish you from competitors and make you stand out.

Corporate stationery design – this can include items such as your business cards, letterheads, invoices or email signatures.

Website design – an online presence is vital to your brand identity. Ensure that you employ a professional web developer that can offer a responsive and easy to navigate.

Templates – larger companies may require a template for sharing files internally and externally. These can include Word documents and PowerPoint presentations.

Signage – another important aspect – your signage! From your internal signs to your shopfront and vehicles, signage is a great way to create brand awareness, advertising and promotion.

Helpful Blog:

5 Brand Essentials you need

05 – Brand Guidelines

A brand guideline is exactly that: rules and guidelines for your brand for consistency. Every successful brand will have a strong Brand Guideline document behind them. Brand guidelines are also referred to as brand style guide and a brand manual. The purpose of a brand guidelines is to educate and guide you on how to effectively use and implement all your brand elements we create together in a consistent and professional way.

A brand guideline will help you and anybody that work with your brand provide consistency. This is a document you can give to your copywriter, photographer, social media manager, web developer and beyond so that anyone who touches your brand will be able to collaborate with you easily and create content that aligns with your brand.

Brand guidelines allow you to introduce your brand to every person you work with. They will know straight away what your brand stands for and how to use the visual and strategic elements, essential to creating a memorable brand.

Helpful Blog:
What are Brand Guidelines?

06 – Brand Consistency

Consistent use of your brand elements increase your recognition and in turn, attracts your dream clients. Two essentials to having a successful brand strategy are repetition and consistency. If you continue to present your brand consistently, your audience will instantly recognise your brand values over time. It’s the know, like and trust factor. With these key elements consistently showing up, your audience will be more likely to engage with your product/service and purchase from you.

Helpful Blog:
How to keep your Brand consistent


Branding is more than your logo! It is successful and strategic marketing through visual communication design and elements executed to make up your entire business that will differentiate you from competitors.

I hope these 6 Branding Essentials were helpful to your business journey and growth. If you would like to work on these elements with me, feel free to reach out via email info@whiteinkcreative.com.au and we can schedule a FREE Discovery Call to discuss your business and desired outcomes.

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