While some businesses assume ‘just a logo’ is all they need to get started, others want to get everything right from the start – the full brand identity.  In this guide you will find my recommendations for what you really need.

Five Brand Essentials your Business needs



Recent Posts

Wondering if your branding looks professional and resonates with your dream clients? If you are, chances are it isn’t performing to its full potential. Here are 5 signs your brand looks unprofessional. You might have created your brand yourself when you first started, purchased a pre-made theme or worked with a designer, but you’re unsure […]

5 signs your brand looks unprofessional

Branding Tips

Logo Design

The ultimate question! DIY Design VS hiring a Brand Designer. Do you DIY your designs or hire an expert brand designer? While both are great options and have different advantages, there is no right or wrong answer, ultimately, it comes down to your personal choice and current situation. There are many successful businesses that have […]

DIY Design VS hiring a Brand Designer

Branding Tips

Logo Design

5 Brand Essentials every business needs. Learn what you need to grow your business successfully. While some assume ‘just a logo’ is all they need, others want to get everything right from the start. In this guide, you will find the top 5 Brand Essentials every business needs. 1 – Your Brand Identity needs a […]

5 Brand Essentials every business needs

Branding Tips

Signs it’s time to hire a Designer. When starting a business venture, it’s common for branding to be disregarded. Here are a few top reasons why you may feel this way: 1 – You don’t yet have a budget to spend on branding and can’t justify the cost at the time 2 – You think […]

Signs it’s time to hire a Designer

Branding Tips


How to choose your Brand fonts. Have you ever looked at your Brand and wondered if the fonts you’ve selected are resonating with your dream clients? Fonts are equally important to your branding as your colour choice. The typography palette selected helps to tie in all your visual communication together, from the copy on your […]

How to choose your Brand fonts

Branding Tips


How to choose your brand colour palette. When it comes to curating a consistent and cohesive brand for your business, you’ve got to have a strong colour palette! Colour conveys your values, makes you stand out and evokes different emotions. Colour is the simplest way to showcase your brand across multiple platforms. From your social […]

How to choose your brand colour palette

Branding Tips


What is Branding? Branding is more than your logo! Branding by definition, is a brand name, symbol, design, style or attribute that distinguishes a business. White Ink Creative is a full-service graphic design studio specialising in brand, web and graphic design. Combining all visual communication elements to curate a successful brand identity that perfectly encapsulates […]

What is Branding?

Branding Tips


Your brand is a powerful tool that shapes how customers perceive your business. It should attract your ideal clients, effectively communicate your message, and position you competitively within the market. But like any aspect of your business, your brand needs to evolve over time. Here are 5 signs it might be time to consider a […]

5 Signs It’s Time to Rebrand Your Business

Branding Tips

Roshni Indian Rebrand

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