While some businesses assume ‘just a logo’ is all they need to get started, others want to get everything right from the start – the full brand identity.  In this guide you will find my recommendations for what you really need.

Five Brand Essentials your Business needs



Recent Posts

Tonic Template Customisation with Showit! I’m raising a glass (or your beverage of choice) here at White Ink Creative! This month marks my 5th anniversary of empowering businesses like yours with impactful brands and websites. To celebrate this milestone, I’m thrilled to unveil my brand new service: Tonic Template Customisation with Showit! I understand the […]

Tonic Template Customisation with Showit!

Website Design

Tonic website template customisation by White Ink Creative

How to Attract Clients with a Professional Brand. Have you ever dreamt of clients coming to you, overflowing with excitement to work with you, the go-to expert in your field? It’s not just a fantasy! Strong branding, crafted by White Ink Creative, can make this a reality. In this month’s newsletter, we dive into the […]

How to Attract Clients with a Professional Brand

Marketing Tips

Secrets of a High-Converting Brand (It’s Not What You Think) In today’s competitive marketplace, it’s more important than ever for brands to find ways to stand out. While a strong visual identity is important, there’s another element that can be even more powerful: storytelling. Stories are the emotional glue that connects with your audience on […]

Secrets of a High-Converting Brand

Marketing Tips

3 Mistakes Killing Your Brand Cohesion (and How to Fix Them)

3 Mistakes Killing Your Brand Cohesion

Branding Tips

What is the difference between a logo and a brand? Logo design and branding are both super important when it comes to creating a strong identity for a business or brand. While logo design focuses on creating a visual representation of a brand, branding goes beyond just the logo and encompasses the overall perception and […]

Logo verse a brand

Marketing Tips

How to choose the right brand designer. Making the decision to invest in your business by developing your brand identity or your website is a huge leap of faith and it’s one I don’t take lightly. I’m honoured to guide clients on this journey of discovery. Your brand should feel like a true reflection of […]

How to choose the right brand designer

Branding Tips

Let’s discuss how to find your audience. Finding your audience is key to the success of your business! Here are some tips to help you discover and connect with your target audience. 🎯👥 Define your target audience: Start by clearly identifying who your ideal customers are. Consider factors such as age, gender, location, interests, and […]

How to find your audience

Branding Tips

What are content pillars? Creating value for your audience is essential to your marketing and strategy. Identifying your pillars will help you simplify your content process. You’ll be able to find your target audience, support your marketing goals and gain clarity in your overall messaging. So what are content pillars? They represent topics that interest […]

What are content pillars?

Branding Tips

So, you’ve just finished working with a brand designer to bring your dream to life and invested a lot of time, money and energy – Congratulations! In this blog, you’ll learn how to make the most out of your new branding. Now it’s time to make the most out of your new brand. Below are […]

How to make the most out of your new Branding

Branding Tips

It’s time to learn How to attract your dream clients! Attracting your dream clients doesn’t have to be overwhelming. After creating a strategy that worked for me, I’ve put together 5 tips to attract your dream clients in no time! This is for you if: You’re ready to attract clients that are excited to pay […]

How to attract your dream clients

Branding Tips

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