The Journal

Welcome to the journal — a collection of thoughts, stories, and strategic insights on branding, business, and creating a brand that feels deeply aligned.

Ash x

Are you a visionary entrepreneur ready to take your business to the next level with luxury brand design? Perhaps you’ve left the corporate world behind to pursue your passion, or maybe you’re an established business owner looking to rebrand and redefine your image. Either way, you’re seeking a high-end brand that truly reflects your unique […]

Luxury Brand Design: A High-End Experience

Branding Tips

read more
Luxury Brand Design

How to Create a Sophisticated and Approachable Brand

How to Create a Sophisticated and Approachable Brand

Marketing Tips

read more
How to Create a Sophisticated and Approachable Brand

Tonic Template Customisation with Showit! I’m raising a glass (or your beverage of choice) here at White Ink Creative! This month marks my 5th anniversary of empowering businesses like yours with impactful brands and websites. To celebrate this milestone, I’m thrilled to unveil my brand new service: Tonic Template Customisation with Showit! I understand the […]

Tonic Template Customisation with Showit!

Website Design

read more
Tonic website template customisation by White Ink Creative

3 Mistakes Killing Your Brand Cohesion (and How to Fix Them)

3 Mistakes Killing Your Brand Cohesion

Branding Tips

read more

What is the difference between a logo and a brand? Logo design and branding are both super important when it comes to creating a strong identity for a business or brand. While logo design focuses on creating a visual representation of a brand, branding goes beyond just the logo and encompasses the overall perception and […]

Logo verse a brand

Marketing Tips

read more

Let’s discuss how to find your audience. Finding your audience is key to the success of your business! Here are some tips to help you discover and connect with your target audience. 🎯👥 Define your target audience: Start by clearly identifying who your ideal customers are. Consider factors such as age, gender, location, interests, and […]

How to find your audience

Branding Tips

read more

What are content pillars? Creating value for your audience is essential to your marketing and strategy. Identifying your pillars will help you simplify your content process. You’ll be able to find your target audience, support your marketing goals and gain clarity in your overall messaging. So what are content pillars? They represent topics that interest […]

What are content pillars?

Branding Tips

read more

So, you’ve just finished working with a brand designer to bring your dream to life and invested a lot of time, money and energy – Congratulations! In this blog, you’ll learn how to make the most out of your new branding. Now it’s time to make the most out of your new brand. Below are […]

How to make the most out of your new Branding

Branding Tips

read more

It’s time to learn How to attract your dream clients! Attracting your dream clients doesn’t have to be overwhelming. After creating a strategy that worked for me, I’ve put together 5 tips to attract your dream clients in no time! This is for you if: You’re ready to attract clients that are excited to pay […]

How to attract your dream clients

Branding Tips

read more

Get A Sneak Peek into my Client Process. Are you new to the branding process or working with a designer and wondering what the process is like? I know you are busy as an entrepreneur, so I have streamlined my design process to have clear milestones to ensure a high-end, seamless experience. My tried and […]

A Sneak Peek into my Client Process

Branding Tips

read more
ashleighluhr-whiteinkcreative-graphicdesign-branding_insta

Is your brand attracting your dream clients — or quietly repelling them?

BONUS

Attract your dream clients

freebie

Most founders don't realise their brand is working against them. This free guide shows you exactly what's standing in the way — and what to do about it first.

i need this!

© White Ink Creative 2019-2026 |