While some businesses assume ‘just a logo’ is all they need to get started, others want to get everything right from the start – the full brand identity.  In this guide you will find my recommendations for what you really need.

Five Brand Essentials your Business needs



Recent Posts

How to choose the right brand designer. Making the decision to invest in your business by developing your brand identity or your website is a huge leap of faith and it’s one I don’t take lightly. I’m honoured to guide clients on this journey of discovery. Your brand should feel like a true reflection of […]

How to choose the right brand designer

Branding Tips

5 Brand Essentials every business needs. Learn what you need to grow your business successfully. While some assume ‘just a logo’ is all they need, others want to get everything right from the start. In this guide, you will find the top 5 Brand Essentials every business needs. 1 – Your Brand Identity needs a […]

5 Brand Essentials every business needs

Branding Tips

What is Branding? Branding is more than your logo! Branding by definition, is a brand name, symbol, design, style or attribute that distinguishes a business. White Ink Creative is a full-service graphic design studio specialising in brand, web and graphic design. Combining all visual communication elements to curate a successful brand identity that perfectly encapsulates […]

What is Branding?

Branding Tips


Your brand is a powerful tool that shapes how customers perceive your business. It should attract your ideal clients, effectively communicate your message, and position you competitively within the market. But like any aspect of your business, your brand needs to evolve over time. Here are 5 signs it might be time to consider a […]

5 Signs It’s Time to Rebrand Your Business

Branding Tips

Roshni Indian Rebrand

3 Logo Variations Every Brand Needs. It’s important to have multiple versions of your logo to keep your branding consistent across all platforms – digital through to print media. Flexibility is the key to having various logos to suit different formats. Read on for my top three recommended logo variations that your brand needs. But […]

3 Logo Variations Every Brand Needs

Branding Tips

Natalie Grant Business Card Logo Design

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